Gerardo Lopez
Principal Design Researcher
I am passionate about Human Factors (HF) and User Experience (UX) research, with a strong focus on finding practical design solutions for everyday challenges. My journey began at PIRL, the Injury Prevention Research Lab at the University of Idaho, where I contributed to research on pedestrian safety, risk behaviors, and unintentional injuries. During my time there, I presented findings at the Human Factors and Ergonomics Society (HFES) conference and co-authored publications in the Journal of Safety Research, Traffic Psychology and Behaviour, and Accident Analysis and Prevention.
Following this, I transitioned to freelance UX/HF research, gaining experience across a variety of industries before joining Oakley as one of two Human Factors specialists in a team of skilled UX researchers. At Oakley, I contributed to high-profile UX research initiatives, such as developing personas, conducting Kano Analysis, and identifying user needs. I also worked on product design, collaborating with test engineers and designers on products such as goggles, helmets, gloves, and personal protective equipment (PPE).
My career then took me into the tech industry with Poly/HP, where I focused on desk phones, handheld phones, and UI interactions. I expanded my expertise to include headsets, earbuds, charging stands, and video bars, with a particular emphasis on leading usability and accessibility testing initiatives.Â
Currently I am the Principal Design research at James Hardie where I lead research front-end research endeavours to capture blends of attitudinal and behavior insights. I also lead research projects on install optimization.
Throughout my career, I have specialized in ergonomic design, usability testing and user behavior insights. I am proficient in both quantitative and qualitative data analysis, enabling me to drive insights that enhance user experiences across a range of products and industries.